This week's assignment is to locate 5 successful examples of design from brands that are similar to Nesquik.
This ad is effective in several ways: it has repetition and movement elements due to the chocolate squares repeating themselves and flowing to spell out the company name "Hershey's". It also has the concept of unity because as a whole, the graphic reminds consumers of a chocolate bar and also of the single, breakaway pieces.
Reese's is a brand that is based on color, contrast, and balance. Their color scheme of oranges and yellows really draws the consumer's eyes in and their catchy and relevant sayings make people interact. These social media ads are very balanced (effectively using negative space well while still showing off the product).
This still is from McDonald's Social media page, showing a small Vine or GIF of a hand dunking McNuggets into various sauces. There is only 5 seconds or so of footage, but when looped together, it creates an effect of movement, repetition, proximity, and tastiness (not technically a design term, but now I really want McNuggets after seeing this ad). By having the hand appear in various corners and edges (left, right, middle, across the page etc), it catches the consumer's eye.
Snicker's is a very cool brand. They purposefully gear their advertising to be relevant to their target audience and to create a humorous brand image. This featured ad goes along with their campaign "You're not you when you're hungry" and encourages consumers to eat Snickers and fix their hunger. This ad makes good use of negative space as it is text heavy and only has an image of the Snicker's bar. It also uses movement, leading the viewers eye down the page and ending on the product. Plus, it is very funny as the line being quoted is a direct misquote from one of the most well known lines in cinema.
This ad is very different from what Skittles normally does, but it does still belong to their overall brand image. This ad is largely focused on color and unity as the strawberry is being composed entirely of strawberry flavored skittles.