Skittles is a brand that prides themselves on having a fun image- this certianly comes off in their ads and commercials. In this particular ad, they are promoting a new chocolate flavored candy and using various design elements to pull it off. The composition uses repetition (the pattern of lockers in the background), negative space and a cream color background (subtle and neutral), and then bold color (red as an accent) to draw the viewer's eye to the matador. The ad is also using humor and a metaphor, alerting the consumer that it's "ok to try new things" like a matador trying to tame a chicken rather than a raging bull. The font that the header is in is also the typical Skittles sans serif white typeface.
This ad is relatively simple for Hershey's, but it is an international ad for Hershey's Ice Cream in the Philippines (do they even have ice cream?). The designer is using several elements to tie this composition together. First, a dark background color with a gradient spot is used to enhance the negative space around the ice cream cone, drawing the viewer's eye to the single shape in the center. Since the flavor of the ice cream should taste like the chocolate treat, the designer uses a kiss as an ice cream scoop, emphasizing the idea of shape looking like another thing. The composition also ignores the Rule of Thirds, as the object is placed in the center of the ad and not near the power corners. As far as ads go, I don't really see this having a huge impact for the product launch. I believe that showing the ad with people enjoying the chocolate treat would be more beneficial and reinforce the idea of taste.
This ad differs than all others purely in the sense that it is an illustration rather than a high definition photo composition, which could be a direct choice to resonate with Ovaltine's younger target audience. The ad is relatively simple in its message, showing a kid standing in a puddle while another is submerged in water. The composition strongly relies on visual metaphor (being too short from not good supply of nutrients- drink Ovaltine and you will get the minerals you need). The composition Ignores rule of thirds again by placing the main subjects directly in the center while using subtle, neutral colors for the background and bold accent colors (yellow/red/blue- primary colors) to call out the main subjects. The ad also uses a decorative typeface for their message, also supporting the child-like atmosphere they are creating. Overall, I think this is a very effective ad for a younger target audience.
This ad is a strong example of a humor/testimonial type ad. The message is clear- a security guard fails to do his job in an art museum and some paintings are vandalized because he was distracted by eating a Milky Way. The composition uses balance (three paintings in the frame, the largest in the center as a focal point), repetition (four total squares if one counts the header box), and color as its main design elements (pink catches the consumer's attention that vandalism took place while complementary colors red and green support the message). The ad also uses sans serif font which hierarchical type placement. Overall, this ad is funny and well crafted, easily supporting the message.
(Side note: Milky Way's campaign of "Sorry I was eating a Milky Way" (candy "distracts" because so delicious) directly contrasts against the Snicker's "Your not yourself when your hungry" (consumer needs candy to feel like themselves) which are two brands directly owned by Mars Brands.)
Oh Mars bar. This ad is more of a straight photograph than an overdesigned composition, relying heavily on two people in a bed and a sharp header. The main element being used is a visual metaphor- the male is eating a toe (or possibly something else...) and reminiscing about the wonderful taste of a Mars Bar while a female lays next to him while a smile on her face. This ad was international (Germany) so its not surprising that they can be a little bit more risky with the message. The ad once again uses neutral colors, relying on the Mars Bar packaging to be an accent piece in the composition and uses the Rule of Thirds (male hand and female head are on power points) to enforce stability. The header uses a black sans serif font, slightly cocked up a few degrees. Overall, I don't think this ad is completely successful. It relies too heavily on the sex message and not enough about what makes the Mars Bar taste good (what's inside it? how does it differ from other candy bars? where is the candy in this picture- all I see is wrapping?).