Snickers has a very humorous brand image and isn't afraid to push the boundaries a little. This ad is effective because it reinforces the campaign message "You aren't you when your hungry" with a slight twist. By focusing purposefully on misspelling, the ad is jarring, creating a reversal type effect. The viewer knows what words should be used in the ads and can still infer the meaning. The ad also focuses strongly on balance- with a straight down the center composition, sans serif typeface, with slightly opacity texture on the background.
Skittles is another humorous brand that isn't afraid to push boundaries. This one is slightly more "simplistic" in its message and contents but still effective. It is a two-fer ad that is focused on a balanced composition- down the center (with two vertical rectangle shapes) encircled by two sans serif headers. The color is relatively even- smooth blues and brown neutrals with the accent red directing the viewers eye to the Skittles bag (the gun blast also helps direct).
This ad differs from other photo-realistic ads due to its illustrative qualities (which could be a direct choice to resonate with Ovaltine's younger target audience). This ad is part of Ovaltine's campaign "Sucks to be Short" and they show several scenarios where shorter people are at a disadvantage. This particular ad shows a shorter person failing to reach their air mask on a plane during an emergency situation. The ad relied strongly on visual metaphor and the campaign message is relayed to the viewer- drink Ovaltine and you will receive the necessary nutrients to be big and strong. The ad uses simple colors as well- soft blues, yellows, and other neutrals but no strong accent colors. The composition puts the "main character" in the center and doesn't use rule of thirds, but a case can be made about leading lines that take the eye around the image. The ad also uses a decorative typeface for their message, also supporting the child-like atmosphere they are creating. Overall, I think this is a very effective ad for a younger target audience.
I must have a thing for humorous candy brands, because once again, Twix is not afraid to use humor to get their message across. This ad would be an example of a reversal- using the childish game of Hangman to rely the message of a "single" Twix bar that is ready to be taken. The ad uses a center balanced composition, with a hand drawn typeface header, and uses neutral tones to compliment the candy bar (I don't remember seeing a Twix ad use bright colors and I think that would be extremely odd). The Twix campaign is based off of making the consumer choose between Left Twix or Right Twix (but really its the same delicious cookie). While I don't think that this ad portrays that specific message exactly, I do think it is effective due to the fact that it is engaging the viewer with the idea that the candy can be eaten.
M&M's is a classic brand, creating and using adorable and insightful candy coated ambassadors. I'm not sure which campaign this ad was directly a part of, but from the message I am gleaning that it is promoting M&Ms rigorous standards in quality and tasty ingredients. From reading the eye catching serif header and then the subheader, I think the ad copy explains the concept well without over burdening the viewer with extraneous facts. The ad itself arranges its type in a grid format and employs the Rule of Thirds (eyes of Yellow Candy- does this guy have a name?- and header). The color is monotone, using different shades of yellow to compliment each other and not distract the viewers eye.